Television
Television advertising rate cards
Tuesday, August 26th, 2008What I would suggest is that you familiarise yourself with the rates cards and how the television ad game works (there is a lot of information given on their websites), and then when you are ready, either speak to the television stations’ reps directly or find yourself a media buyer who specialises in television advertising.
Maxidor tv advert does them an injustice
Thursday, August 21st, 2008It looks as if security gate provider, Maxidor’s, latest television advert where they make an offer to replace any of their products that has been broken through, is coming back to bite them badly. This is a good example of how focusing on a ‘negative feature’ can damage a brand.
Have a look at this in […]