Move over Seth Godin

Join Ann Williams - South Africa's 'local-is-lekker' answer to the US guru, Seth Godin - for an exploration of practical marketing on your doorstep.

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    Roots of Youth rocks!

    Thursday, August 28th, 2008

    Hey. I got a query from a neighbourhood (and not so local) rock band. And, along with loads of the younger generation, I really dig their music (so maybe there’s life is this old girl yet!) Their query was: “We are a punk/pop band that stands for the youth. Our name is Roots of Youth and we want to become a noted brand. Any ideas on how we can support youth charities and get maximum exposure in the process?”

    Get great publicity from charitable deeds

    Tuesday, June 24th, 2008

    I was particularly impressed by how a local estate agency not only got to help people in need this winter, but also did so in a way that got them great publicity. The past few weeks have seen many people in South Africa in dire straits as winter set in with a bite, and xenophobia […]