Business practice
Become a crew member at CTFM
Monday, July 7th, 2008Our first visit at the newly opened Cape Town Fish Market (CTFM) in a local shopping centre included an eager waiter asking us if we would like to sign-up for their loyalty card….
Loyalty cards are a great way to get to know your customers better. They can be costly to run, so if you […]
No, no Aca Joe
Wednesday, May 21st, 2008Wendy Knowler’s Consumer Watch column in the Pretoria News today highlighted a marketing “no, no” of note. Clothing store chain Aca Joe has the policy that for any exchange that is done where the new item is cheaper than the old item, that you the consumer will be left out of pocket. (To read the […]
Blazing a path through the beading industry
Thursday, May 15th, 2008The Kinky Boot Factory
Monday, May 5th, 2008A while back I watched a late movie about, well, a shoe factory that decides to diversify its range to keep going… by making high-heel boots and shoes - for men.
The film, called Kinky Boots, was made in 2005 after the real company, W.J. Brooks, was the subject of one of the episodes of BBC […]
Do business with customers you ‘like’
Monday, May 5th, 2008“We only do business with customers we like,” is an adage that I have come across before and which I use - because it works. Now, before I go into why I adhere to this principal, I want to clarify by what I mean by ‘liking’ a customer….
There is a difference for me between people […]