Electronic marketing
To blog or not to blog
Monday, July 14th, 2008As a business owner you may be asking the question: “Should I be blogging?” My answer would be that it depends not on what type of business you are running, but rather on what effort you are willing to put into a blog.
Types of business best suited to blogging
The nature of a blog would lend […]
Colbie Caillat - a social networking star
Wednesday, July 9th, 2008The marketing of Colbie Caillat has been as gentle and steady as her lovely music. This is what her blog has to say about how she has become an online singing sensation…
As befits the organic style of her music, Caillat’s fan base has grown by word of mouth, one person at a time. Last […]
People remember URLs…
Monday, June 23rd, 2008Common online advert sizes
Monday, May 19th, 2008The most commonly used sizes for online advertising (banners and buttons) are given in pixels (and NOT as a percentage, a dpi, or in centimetres).
Banners: (These are based on screen widths)
- 468 pixels wide X 60 pixels deep, OR
- 600 X 60
Buttons are usually:
- 120 pixels across X increments of 60 or 80 pixels down […]
