Direct Mail
Make holiday promotions meaningful
Monday, June 16th, 2008I have in front of me two flyers from Seeff Properties that I received through the post this year. The first is for Mother’s Day and the second is for Father’s Day. While I am all for doing special promotions for the various holidays in our calendar year, I am a little sceptical about whether […]
Get your mail opened and read
Monday, May 5th, 2008Envelopes can be a delightful little marketing tool that gets your mail opened with eager anticipation - or turfed onto the administrative ‘have to do’ pile.
Let’s face it; which piece of mail do you open first: the small, cheapest, thin, off-white stock envelope with the poorly printed label stuck on skew and the franking; or […]