Corporate Identity
USP help for a writer
Wednesday, July 2nd, 2008A colleague of mine from MyGenius posted a message asking for help with her Unique Selling Poing (USP). Unfortunately I didn’t get what makes her different/unique. Copy editors and writers are actually a dime a dozen these days. You’ve got to hook people into coming to you and not wanting to go anywhere else.
It’s in the name…
Thursday, June 26th, 2008Use the back of those business cards
Tuesday, May 27th, 2008If you are only using one side of your business card - you are wasting an opportunity. One of the delegates on one of my previous Working your Website workshops, an estate agent, gave me a card with a 20-year ‘bond calculator’ on the back.
I have also seen cards with the following printed on the […]
Nerds On Site - maintaining a corporate image
Monday, May 5th, 2008I recently met these two delightful gentlemen (Francois Castelyn and Lourens Dormehl) at a networking event. Besides being helpful and open to meeting people I was really impressed with the care that their company, Nerds on Site (www.NerdsOnSite.co.za) had taken putting together their corporate image.
Getting down and dirty
Monday, May 5th, 2008 Now this is calling a spade a spade!