Move over Seth Godin

Join Ann Williams - South Africa's 'local-is-lekker' answer to the US guru, Seth Godin - for an exploration of practical marketing on your doorstep.

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    Roots of Youth rocks!

    Thursday, August 28th, 2008

    Hey. I got a query from a neighbourhood (and not so local) rock band. And, along with loads of the younger generation, I really dig their music (so maybe there’s life is this old girl yet!) Their query was: “We are a punk/pop band that stands for the youth. Our name is Roots of Youth and we want to become a noted brand. Any ideas on how we can support youth charities and get maximum exposure in the process?”

    Become a crew member at CTFM

    Monday, July 7th, 2008

    Our first visit at the newly opened Cape Town Fish Market (CTFM) in a local shopping centre included an eager waiter asking us if we would like to sign-up for their loyalty card….
    Loyalty cards are a great way to get to know your customers better. They can be costly to run, so if you […]

    Hello. How are you? (Grrr)

    Monday, June 2nd, 2008

    This has got to be the one telephonic greeting that gets me the most annoyed and not willing to listen to what the caller (almost inevitably a tele-marketing sales person) has to say. I understand that this is being used as a greeting so I know why this is happening, but I really would prefer […]

    No, I don’t know what you mean

    Monday, May 5th, 2008

    I had an extremely frustrating telephone conversation today. The gentleman who contacted me used the phrase “you know what I mean” almost continuously, yet it took me more than 10 minutes to just start getting an idea of what he had phoned me about and what I might have been able to do for him!