Mini Case Studies
Roots of Youth rocks!
Thursday, August 28th, 2008Hey. I got a query from a neighbourhood (and not so local) rock band. And, along with loads of the younger generation, I really dig their music (so maybe there’s life is this old girl yet!) Their query was: “We are a punk/pop band that stands for the youth. Our name is Roots of Youth and we want to become a noted brand. Any ideas on how we can support youth charities and get maximum exposure in the process?”
Blazing a path through the beading industry
Thursday, May 15th, 2008The Kinky Boot Factory
Monday, May 5th, 2008A while back I watched a late movie about, well, a shoe factory that decides to diversify its range to keep going… by making high-heel boots and shoes - for men.
The film, called Kinky Boots, was made in 2005 after the real company, W.J. Brooks, was the subject of one of the episodes of BBC […]