Move over Seth Godin

Join Ann Williams - South Africa's 'local-is-lekker' answer to the US guru, Seth Godin - for an exploration of practical marketing on your doorstep.

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    I shmaak SA Blogs, sorted with Amatomu.com

    • Branding

    Maxidor tv advert does them an injustice

    Thursday, August 21st, 2008

    It looks as if security gate provider, Maxidor’s, latest television advert where they make an offer to replace any of their products that has been broken through, is coming back to bite them badly. This is a good example of how focusing on a ‘negative feature’ can damage a brand.
    Have a look at this in […]

    USP help for a writer

    Wednesday, July 2nd, 2008

    A colleague of mine from MyGenius posted a message asking for help with her Unique Selling Poing (USP). Unfortunately I didn’t get what makes her different/unique. Copy editors and writers are actually a dime a dozen these days. You’ve got to hook people into coming to you and not wanting to go anywhere else.

    No, Coca-Cola isn’t the only cola!

    Monday, June 16th, 2008

    Nerds On Site - maintaining a corporate image

    Monday, May 5th, 2008

    I recently met these two delightful gentlemen (Francois Castelyn and Lourens Dormehl) at a networking event. Besides being helpful and open to meeting people I was really impressed with the care that their company, Nerds on Site (www.NerdsOnSite.co.za) had taken putting together their corporate image.