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Television advertising rate cards
By Ann Williams | August 26, 2008
This is the response I gave to a query on www.TheForumSA.co.za recently, where the member asked how to find out about television advertising rates.
Links to the various rates for television advertising as below:
SABC 1, 2 & 3: http://www.sabc.co.za/portal/site/sa…2eb68a24daeb9/
MNet and DStv advertising is done by Oracle Airtime sales which can be found here: http://www.oats.co.za/
Etv: http://www.etv.co.za/rates
The rates that you will pay per spot (one 30-second flighting of your ad) will vary from about R500 up to R55 000 for straight advertising. This depends greatly on the estimated number of people that will be watching at the time that your ads are broadcast.
The costs will usually be proportionately less if your ads are of a shorter duration.
There are also a number of alternatives that you may wish to make use of such as sponsoring a specific series.
SABC also offers a provincial split on some of its channels at various time slots. This means that you may not have to pay the full price for national advertising when you are more interested in a provincial market.
What I would suggest is that you familiarise yourself with the rates cards and how the television ad game works (there is a lot of information given on their websites), and then when you are ready, either speak to the television stations’ reps directly or find yourself a media buyer who specialises in television advertising.
Topics: Television |
2 Responses to “Television advertising rate cards”
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August 26th, 2008 at 11:37 am
I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.
September 19th, 2008 at 11:13 pm
Hey man, I just came across your blog. Thanks for pointing me to the location. I downloaded the pdf files from the etv site and I cannot believe how much they charge for tv adverts. It’s incredible.
I mean, just look at the rates for the 8PM slot!
Cheers man,
Reinhardt