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    • Archive for August 21st, 2008

    Maxidor tv advert does them an injustice

    Thursday, August 21st, 2008

    It looks as if security gate provider, Maxidor’s, latest television advert where they make an offer to replace any of their products that has been broken through, is coming back to bite them badly. This is a good example of how focusing on a ‘negative feature’ can damage a brand.
    Have a look at this in […]