Archive for August, 2008
Roots of Youth rocks!
Thursday, August 28th, 2008Hey. I got a query from a neighbourhood (and not so local) rock band. And, along with loads of the younger generation, I really dig their music (so maybe there’s life is this old girl yet!) Their query was: “We are a punk/pop band that stands for the youth. Our name is Roots of Youth and we want to become a noted brand. Any ideas on how we can support youth charities and get maximum exposure in the process?”
Television advertising rate cards
Tuesday, August 26th, 2008What I would suggest is that you familiarise yourself with the rates cards and how the television ad game works (there is a lot of information given on their websites), and then when you are ready, either speak to the television stations’ reps directly or find yourself a media buyer who specialises in television advertising.
Wasting their time with their telemarketing
Monday, August 25th, 2008It’s Saturday late afternoon; we’re visting. Our hostess answers the telephone three times within twenty minutes, each time to hear an electronic message marketing timeshare…
Maxidor tv advert does them an injustice
Thursday, August 21st, 2008It looks as if security gate provider, Maxidor’s, latest television advert where they make an offer to replace any of their products that has been broken through, is coming back to bite them badly. This is a good example of how focusing on a ‘negative feature’ can damage a brand.
Have a look at this in […]