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Colbie Caillat - a social networking star
By Ann Williams | July 9, 2008
The marketing of Colbie Caillat has been as gentle and steady as her lovely music. This is what her blog has to say about how she has become an online singing sensation…
As befits the organic style of her music, Caillat’s fan base has grown by word of mouth, one person at a time. Last year, she began posting her songs on her myspace.com; tunes like “Bubbly,” a delightful confection about romance, and “Tailor Made,” Caillat’s joyful message to her sister over seeing her sibling find the perfect mate.
With no marketing push and only the power of the music behind her, Caillat became a sensation on the social networking site. Last October when she had 6,240 friends, Rolling Stone highlighted her as one of the top female artists on myspace. Ultimately, Caillat became the #l unsigned artist for over four months and her number of friends swelled to more than 100,000. Her profile has been visited over 3 million times, and she has more than l0 million plays.
As her online popularity grows, so does the recognition factor. “I’m not even famous yet and every time I go shopping, the young girls who work in the stores, they know who I am. They’ll ask, ‘Are you Colbie from myspace?’” she recounts with delight. Grateful for the recognition, the laid-back, natural beauty lamented, “Great, now I’m going to have to put on make up every time I leave the house!” But she quickly reconsidered. “I’m kidding. But I am hoping that I can show my fans that it’s okay to be yourself.” Indeed, even the album’s title reflects her desire to remain true to herself: Her parents nicknamed her Coco while she was still an infant and it’s a tag that has stuck.”
Have a look at her blog at: http://colbiecaillat.blogspot.com/
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Topics: Electronic marketing |
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