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Become a crew member at CTFM
By Ann Williams | July 7, 2008
Our first visit at the newly opened Cape Town Fish Market (CTFM) in a local shopping centre included an eager waiter asking us if we would like to sign-up for their loyalty card….
Loyalty cards are a great way to get to know your customers better. They can be costly to run, so if you run any kind of loyalty scheme you need to think very carefully about what information you would like to get from them and how you are going to record it.
If you can keep track of what your customers spend on you will then be able to get a good idea of what products are selling best, and what general and personal preferences are. You will need to be able to collate the data that you get for this though, so a system that can uniquely identify the client - such as the CTFM’s Accrue loyalty card - is needed.
Then there is the ability to market to your known customers, both generally as well as very specifically if your data storage and retrieval system is set-up well. Even something as simple as personalisation of communications with these customers puts you a step closer to getting more sales, which is much cheaper than getting new customers.
To read more articles on loyalty cards…
© Ann Williams
Topics: Business practice, CRM, Communications, Customer Service |
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