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    • Archive for July 2nd, 2008

    USP help for a writer

    Wednesday, July 2nd, 2008

    A colleague of mine from MyGenius posted a message asking for help with her Unique Selling Poing (USP). Unfortunately I didn’t get what makes her different/unique. Copy editors and writers are actually a dime a dozen these days. You’ve got to hook people into coming to you and not wanting to go anywhere else.