Archive for July, 2008
To blog or not to blog
Monday, July 14th, 2008As a business owner you may be asking the question: “Should I be blogging?” My answer would be that it depends not on what type of business you are running, but rather on what effort you are willing to put into a blog.
Types of business best suited to blogging
The nature of a blog would lend […]
Colbie Caillat - a social networking star
Wednesday, July 9th, 2008The marketing of Colbie Caillat has been as gentle and steady as her lovely music. This is what her blog has to say about how she has become an online singing sensation…
As befits the organic style of her music, Caillat’s fan base has grown by word of mouth, one person at a time. Last […]
Paper sizes
Tuesday, July 8th, 2008A table of the millimetre measurements of the standard paper sizes…
A0 - 840 X 1 189
A1 - 594 X 841
A2 - 420 X 592
A3 - 297 X 420
A4 - 210 X 297
A5 - 148 X 210
A6 - 105 X 148
A7 - 74 X 105
Become a crew member at CTFM
Monday, July 7th, 2008Our first visit at the newly opened Cape Town Fish Market (CTFM) in a local shopping centre included an eager waiter asking us if we would like to sign-up for their loyalty card….
Loyalty cards are a great way to get to know your customers better. They can be costly to run, so if you […]
USP help for a writer
Wednesday, July 2nd, 2008A colleague of mine from MyGenius posted a message asking for help with her Unique Selling Poing (USP). Unfortunately I didn’t get what makes her different/unique. Copy editors and writers are actually a dime a dozen these days. You’ve got to hook people into coming to you and not wanting to go anywhere else.