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People remember URLs…
By Ann Williams | June 23, 2008
…before they remember telephone numbers. This is because most of us remember a word or sentence easier than we remember a string of numbers. So why do so many adverts for passing motor and pedestrian traffic include a cellphone number rather than a short, appropriate website address?
I took the above photo of a furniture store in our local mall while they were putting their website address up on their windows. Good. So now any passing pedestrian who is too busy to pop in and have a look around the shop can still go to their website that evening and have a look around their products. They can even buy online…
So something as simple as an URL can become a silent salesperson for you. As long as your website is structured to deal with doing so. (To get find out more about this process, please join us on one of our practical Working Websites workshops….)
One of my favourite examples of how to use this marketing platform was to be found on a scattering of boards in our area a while ago… The board just said: “www.boomsloping.co.za” (that’s “tree felling” in Afrikaans). That’s all it needed to say. If you wanted some tree felling done, that noticeboard was going to catch your attention!
© Ann Williams
Topics: Electronic marketing, Retail |
One Response to “People remember URLs…”
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July 16th, 2008 at 2:14 pm
This is exactly why I called my business bondapply.com !!
Thanks for confirming my thinking.
Vania