Move over Seth Godin

Join Ann Williams - South Africa's 'local-is-lekker' answer to the US guru, Seth Godin - for an exploration of practical marketing on your doorstep.

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  • Archive for June, 2008

    It’s in the name…

    Thursday, June 26th, 2008

    Get great publicity from charitable deeds

    Tuesday, June 24th, 2008

    I was particularly impressed by how a local estate agency not only got to help people in need this winter, but also did so in a way that got them great publicity. The past few weeks have seen many people in South Africa in dire straits as winter set in with a bite, and xenophobia […]

    People remember URLs…

    Monday, June 23rd, 2008

    No, Coca-Cola isn’t the only cola!

    Monday, June 16th, 2008

    Make holiday promotions meaningful

    Monday, June 16th, 2008

    I have in front of me two flyers from Seeff Properties that I received through the post this year. The first is for Mother’s Day and the second is for Father’s Day. While I am all for doing special promotions for the various holidays in our calendar year, I am a little sceptical about whether […]

    Well done on the MyGenius upgrade

    Monday, June 9th, 2008

    South African based online business community - MyGenius - went live with a major upgrade today. A round of applause go to it’s founders John Raath and Doug Timberlake whose innovation has helped to ensure that thousands of entrepreneurs of small companies around the country have many opportunities to meet other like-minded people and to […]

    Some basics about Correx boards

    Thursday, June 5th, 2008

    Dustbin advertising must be big enough to seen

    Tuesday, June 3rd, 2008

    Many street corners in Centurion sport a rubbish bin covered with advertising. It’s a great medium for promotion, particularly for local companies. We have a look at some ideas to get better mileage out of this platform…
    The big plus about this advertising method is that if the bin is placed in a good location, it […]

    Hello. How are you? (Grrr)

    Monday, June 2nd, 2008

    This has got to be the one telephonic greeting that gets me the most annoyed and not willing to listen to what the caller (almost inevitably a tele-marketing sales person) has to say. I understand that this is being used as a greeting so I know why this is happening, but I really would prefer […]

    Literate - but stupid!

    Monday, June 2nd, 2008