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Use the back of those business cards
By Ann Williams | May 27, 2008
If you are only using one side of your business card - you are wasting an opportunity. One of the delegates on one of my previous Working your Website workshops, an estate agent, gave me a card with a 20-year ‘bond calculator’ on the back.
I have also seen cards with the following printed on the back:
- an appointment reminder table;
- a map of how to get to the company’s premises;
- a calendar;
- a loyalty stamp scheme; and
- a ruler strip along the one edge.
To read other articles on using business cards to their full potential…
© Ann Williams
Topics: Corporate Identity, Materials |
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