Move over Seth Godin

Join Ann Williams - South Africa's 'local-is-lekker' answer to the US guru, Seth Godin - for an exploration of practical marketing on your doorstep.

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    • Archive for May 21st, 2008

    No, no Aca Joe

    Wednesday, May 21st, 2008

    Wendy Knowler’s Consumer Watch column in the Pretoria News today highlighted a marketing “no, no” of note. Clothing store chain Aca Joe has the policy that for any exchange that is done where the new item is cheaper than the old item, that you the consumer will be left out of pocket. (To read the […]