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Common online advert sizes

By Ann Williams | May 19, 2008

The most commonly used sizes for online advertising (banners and buttons) are given in pixels (and NOT as a percentage, a dpi, or in centimetres).

Banners: (These are based on screen widths)
- 468 pixels wide X 60 pixels deep, OR
- 600 X 60

Buttons are usually:
- 120 pixels across X increments of 60 or 80 pixels down (so, either X 60, 120 or 180 OR X 80, 160 or 240)
- some websites can handle buttons that are 150 pixels across, but rather speak to the webmaster before submitting any button adverts that are bigger than 120 pixels across.

One Response to “Common online advert sizes”

1. Ian Franks Says:
   May 26th, 2008 at 1:02 pm

   Ann
   Thanks for the useful info

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