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Escalate your adverts!
By Ann Williams | May 12, 2008
This escalator advertising campaign for Viral Choice at the Brooklyn Mall has got to be one of the best of its genre that I have ever seen. Not only is the message extremely applicable to where it is placed (I don’t think I will hold escalator rails EVER again), but the placement of the various adverts was great. So have a look at this picture spread of the adverts around this set of escalators.
And then on the opposite side of the stairwell you get told the following… Euch! Pass the bugs along a bit!
Thankfully at the top of the stairs they have the answer to all of our ‘bug infestation’ problems!
And the same goes for the windows….
© Ann Williams
Topics: Advertising, Outdoor |
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