marketing, South Africa, small businesses

Move over Seth Godin

Join Ann Williams - South Africa's 'local-is-lekker' answer to the US guru, Seth Godin - for an exploration of practical marketing on your doorstep.

  • Quote Rotator

    Loading Quotes...


  •  

    I shmaak SA Blogs, sorted with Amatomu.com
  • « To market luxury goods, don’t sell to the wealthy | Main | Marketing terminology to get the girl »

    Escalate your adverts!

    By Ann Williams | May 12, 2008

    escalator adverts 1This escalator advertising campaign for Viral Choice at the Brooklyn Mall has got to be one of the best of its genre that I have ever seen. Not only is the message extremely applicable to where it is placed (I don’t think I will hold escalator rails EVER again), but the placement of the various adverts was great. So have a look at this picture spread of the adverts around this set of escalators.

    escalator adverts 2And then on the opposite side of the stairwell you get told the following… Euch! Pass the bugs along a bit!

    Thankfully at the top of the stairs they have the answer to all of our ‘bug infestation’ problems!

    And the same goes for the windows….

    © Ann Williams

    Topics: Advertising, Outdoor |

    Comments

    You must be logged in to post a comment.