Archive for May 8th, 2008
To market luxury goods, don’t sell to the wealthy
Thursday, May 8th, 2008Yup. You read the headline correctly. If you are selling products and services considered to be mainline “luxury goods”, your target market is not necessarily the wealthy; your target market could well be those who want to appear wealthy. There is a difference - and you ignore it at your peril.
Tasty temptations
Thursday, May 8th, 2008It’s Tuesday night and my domestic worker and I are doing a quick round of shopping at the local Pick ‘n Pay on the way to take her home. As I go past the ready prepared meals section I am ‘accosted’ by a gentleman who reaches onto the shelf and asks if I would like […]