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Nerds On Site - maintaining a corporate image
By Ann Williams | May 5, 2008
I recently met these two delightful gentlemen (Francois Castelyn and Lourens Dormehl) at a networking event. Besides being helpful and open to meeting people I was really impressed with the care that their company, Nerds on Site (www.NerdsOnSite.co.za) had taken putting together their corporate image.
Not only were their shirts and jackets part of a uniform bearing the company’s name, logo and corporate colour, their cars are all one style, Beetles, which are also branded in the same way. Good thinking guys! Visible, informative and, well… gotta luuuv those People’s Cars.
Then to add to an already great package, I was given a postcard sized card-board flyer with a picture of the car. Not only was this ‘postcard’, very well designed, beautifully laid out and useful to the customer - they made great use of humour in it.
The picture of the Beetle (called a NerdMobile) on the front is accompanied by arrows pointing to various parts of the car, with quips such as: “computer parts concealed in hubcaps”, “backseat loaded with computer gadgets” and “keyboard cleaner disguised as washer fluid”.
And to add to the tickle is the exhortation to call 0800 MY NERD, to you, as “We know stuff”. So, whenyou have a problem with your computer, who’re YOU going to call?
© Ann Williams
Topics: Branding, Corporate Identity, Networking |
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