« Getting down and dirty | Main | Nerds On Site - maintaining a corporate image »
Get your mail opened and read
By Ann Williams | May 5, 2008
Envelopes can be a delightful little marketing tool that gets your mail opened with eager anticipation - or turfed onto the administrative ‘have to do’ pile.
Let’s face it; which piece of mail do you open first: the small, cheapest, thin, off-white stock envelope with the poorly printed label stuck on skew and the franking; or the subtlety coloured, stamped envelope that is hand addressed?
You don’t have to use the top of the range, specially-made envelopes but there are a couple of options open to you:1. Use standard size envelopes (DLs, maxi-Dl’s and C5s) for your usual mail. Don’t skimp by using tiny envelopes that any paper has to be folded up a number of times to be squashed into it.
2. Many stationers and the South African envelope companies, keep stocks of standard size envelopes in a variety of paper types, weights and colours. Match your envelope to your letterhead paper if possible.
3. You may be able to afford to print your logo, website address and return address on your envelopes. Contact your local printer to see what the costs are. If you cannot afford that, you can look at having stickers made.
4. You must have a return address on your envelope. You need to know if your mail has not reached someone. This can be done with a sticker or by using a rubber stamp.
5. Wherever possible, use stamps rather than a franking machine.
To read more articles on direct mail marketing…
© Ann Williams
Topics: Direct Mail |
Comments
You must be logged in to post a comment.