Archive for May 5th, 2008
The Kinky Boot Factory
Monday, May 5th, 2008A while back I watched a late movie about, well, a shoe factory that decides to diversify its range to keep going… by making high-heel boots and shoes - for men.
The film, called Kinky Boots, was made in 2005 after the real company, W.J. Brooks, was the subject of one of the episodes of BBC […]
Do business with customers you ‘like’
Monday, May 5th, 2008“We only do business with customers we like,” is an adage that I have come across before and which I use - because it works. Now, before I go into why I adhere to this principal, I want to clarify by what I mean by ‘liking’ a customer….
There is a difference for me between people […]
Nerds On Site - maintaining a corporate image
Monday, May 5th, 2008I recently met these two delightful gentlemen (Francois Castelyn and Lourens Dormehl) at a networking event. Besides being helpful and open to meeting people I was really impressed with the care that their company, Nerds on Site (www.NerdsOnSite.co.za) had taken putting together their corporate image.
Get your mail opened and read
Monday, May 5th, 2008Envelopes can be a delightful little marketing tool that gets your mail opened with eager anticipation - or turfed onto the administrative ‘have to do’ pile.
Let’s face it; which piece of mail do you open first: the small, cheapest, thin, off-white stock envelope with the poorly printed label stuck on skew and the franking; or […]
Getting down and dirty
Monday, May 5th, 2008 Now this is calling a spade a spade!
No, I don’t know what you mean
Monday, May 5th, 2008I had an extremely frustrating telephone conversation today. The gentleman who contacted me used the phrase “you know what I mean” almost continuously, yet it took me more than 10 minutes to just start getting an idea of what he had phoned me about and what I might have been able to do for him!