Archive for May, 2008
« Previous EntriesUse the back of those business cards
Tuesday, May 27th, 2008If you are only using one side of your business card - you are wasting an opportunity. One of the delegates on one of my previous Working your Website workshops, an estate agent, gave me a card with a 20-year ‘bond calculator’ on the back.
I have also seen cards with the following printed on the […]
Advertising overload - but so cute!
Tuesday, May 27th, 2008No, no Aca Joe
Wednesday, May 21st, 2008Wendy Knowler’s Consumer Watch column in the Pretoria News today highlighted a marketing “no, no” of note. Clothing store chain Aca Joe has the policy that for any exchange that is done where the new item is cheaper than the old item, that you the consumer will be left out of pocket. (To read the […]
O mag advertising overload
Tuesday, May 20th, 2008This week I decided to treat myself to a woman’s interest magazine - something I do very rarely - and bought an issue of The Oprah Magazine. As usual it had some interesting articles but what I found annoying was that I had to wade my way through loads of advertising to get to them.
So, […]
Common online advert sizes
Monday, May 19th, 2008The most commonly used sizes for online advertising (banners and buttons) are given in pixels (and NOT as a percentage, a dpi, or in centimetres).
Banners: (These are based on screen widths)
- 468 pixels wide X 60 pixels deep, OR
- 600 X 60
Buttons are usually:
- 120 pixels across X increments of 60 or 80 pixels down […]
Blazing a path through the beading industry
Thursday, May 15th, 2008Marketing terminology to get the girl
Tuesday, May 13th, 2008This naughty (but oh so brilliant) ‘practical guide to some marketing terminology’ should tickle your funny-bone. It’s a must for all ‘blokes’ who want to… well, get the gorgeous girl!
Escalate your adverts!
Monday, May 12th, 2008This escalator advertising campaign for Viral Choice at the Brooklyn Mall has got to be one of the best of its genre that I have ever seen. Not only is the message extremely applicable to where it is placed (I don’t think I will hold escalator rails EVER again), but the placement of the various […]
To market luxury goods, don’t sell to the wealthy
Thursday, May 8th, 2008Yup. You read the headline correctly. If you are selling products and services considered to be mainline “luxury goods”, your target market is not necessarily the wealthy; your target market could well be those who want to appear wealthy. There is a difference - and you ignore it at your peril.
Tasty temptations
Thursday, May 8th, 2008It’s Tuesday night and my domestic worker and I are doing a quick round of shopping at the local Pick ‘n Pay on the way to take her home. As I go past the ready prepared meals section I am ‘accosted’ by a gentleman who reaches onto the shelf and asks if I would like […]
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